Social Media Is A Language. Get it Right!
Every social media channel is different, with a different culture and language. How consumers interact with brands varies by channel, and as an advertiser you’ll want to get it right.
The 3 Most Important Things
to Know About Social Media
From Facebooks 2.2 billion (yep—that’s billion with a “B”) active users, 72% of which boast a household income of $75,000 plus, Facebook is a noisy advertising environment that requires a pay-to-play mentality.
Six of ten adults have an active Instagram account, and while owned by Facebook, Instagram hasn’t fallen victim to the brand confusion that can occur with acquisition.
500 million tweets get sent daily on Twitter. With one of the worst visual environments and limited characters to tell your story, this channel prefers the quick witted and authentic brands. Linkedin, Pinterest and Snapchat also have unique environments deserving of study.
Need the guide to audience size and demographics for each of these platforms? Look no further.
INDUSTRY INSIGHTS
Blog Posts
Trust Is the New Rate: Why Brand Loyalty Wins Across Generations
Content & Creative
Brand trust is the new battleground. Boomers value history. Gen Z demands ethics. Loyalty comes from lived values, not just clever slogans.
The Platform Doesn’t Matter. Trust Does.
Content & Creative
Modern marketing isn’t just about making noise—it’s about earning attention. As audiences scatter across platforms, some local media brands are thriving by staying rooted in…
Google is Still King, But TikTok’s Coming for the Crown
Content & Creative
Google is still king for financial questions, but Gen Z prefers TikTok. Smart banks create content that works across search, social, and AI tools.
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