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The post-enrollment experience will make the difference between a University among the recruit’s “top three” and where that student will appear on day one.

When attracting and converting students for higher education institutions is your goal, social media advertising is a natural choice.

Though 90% of students are still planning on attending a four-year institution eventually, 58% are waiting to enroll in college after campuses reopen. “Students seem…

Digital advertising offers something that television, billboards and radio never could: trackable interactions. Proof that your placements are working, and the ability to understand who…

Referred to as OTT, Internet-based content is streamed to devices connected to a television (think Roku or Amazon Fire devices) or via functionality of Smart…

With a projected revenue of $30 billion by 2025, it’s paramount the advertising industry keeps pace with the growth in the Cannabis category.

The strategy included offered an enter-to-win: a “room full of color” from a well-known paint brand. This gift was the enticement that would include interior…

Have you ever wondered what Google Tag Manager (GTM) is used for? Or maybe you have GTM on your website but aren’t sure how it…

Used to identify and measure how effective an ad is at the user level across multiple devices, IDFA moves to opt-in rather than decline model

Facebook’s solution is to start processing pixel events using Aggregated Event Measurement, which complies with Apple’s update. This will support efforts to preserve user privacy…