Slowly migrating from a print focused campaign to digital advertising, our client wanted to promote their largest sale event of the year.  The summer tent sale needed an awareness strategy, but also foot traffic, and the goal was growth of 10% over the same event in 2017.

“This campaign was very successful,” said our client, when asked about sales numbers.

BY THE NUMBERS

Home Page Takeover

149,222 Impressions

Exposure

24d 7h 9m 43s

Display Impressions

150,000

Click Through Rate

.16%

WEST MICHIGAN FUNERAL HOME

This client experienced great results in their digital campaign over 2017.  Their primary goal was awareness, but this campaign added a layer of Search Engine Marketing to assist with conversions. Because their competitors largely advertise in print, this was a departure for their business and industry.  The word of mouth this effort generated was enough to prove to this client that the campaign was working.

SEM Results

Impressions delivered: 42,043

Click Through Rate: 4.18%

Impression share: 51.73%

Avg Position: 2.38

SEM Results

Impressions delivered: 1,348,475

Click Through Rate: 0.15%

Exposure: 276d 18h 36m 33s

In view time: 33s

WHERE YOUR AD APPEARS IS AS IMPORTANT AS THE AD ITSELF

At MLive Media Group, we tailor our recommendations to your specific needs and audience, helping you target and concentrate your efforts for maximum impact. We’ve built trust with our readers over decades. Amplify your own message by putting your ads and content alongside ours, like these advertisers did.