MLive Media Group
MLive Media Group drives Michigan businesses to greater success. We supply marketing and media expertise the way your business requires, whether that is as a full service agency or as consultants to your in-house staff. We’re connected to the media powerhouses of Condé Nast and Advance Local, so we know publishing and digital better than anyone else. We know consumer sentiment—where they spend their time and money and what they read.
THAT’S WHY OUR DREAM GIG IS YOU.
MLive Media Group is the sister company to MLive, with ten local newsrooms, eight publications and Michigan’s number one news and information site MLive.com – for almost 200 years our journalists have provided the residents of Michigan with locally relevant news, sports and entertainment coverage. Whether investigating crucial stories or finding the best that Michigan has to offer, we strive to be both an observer and advocate for our local communities.
Our consultants make your internal team stronger without adding staff.
Placing your marketing messages within Michigan’s number one news source is just the beginning. We do digital at the local, state and global levels, targeting audiences by geography, demographics and behavioral characteristics.
We grow businesses we partner with and marketing isn’t the only way. Lead Generation is a specialty, using data you already have to create your next best customer.
The Halo Effect
Give your brand and message the benefit of our “halo”—the trust and loyalty we’ve built with generations of readers.
Manufacturer Seeks Better Brand Awareness
39% increase in site traffic, of which 91% were new to the brand.
App Downloads: Beating the Goal by 200+ in Month One
Smart strategies and swift optimization create engagement beyond expectations
Dr. DeVor used our staff of experts to help him select which of our more than 100 digital services would work best for his business. In less than a year, DeVor’s new patient flow more than doubled.
Eric Hultgren knows marketing, he cuts the fat to expose the essential meat and potatoes. Eric’s approach is consistently easy to digest and transparently real, honest and entertaining.
Eric can introduce new ideas and make them a realty within the hour. As media is ever-changing in this fast-paced environment, Eric will inform his audience of current industry trends and how to implement those trends back in the office.
In a market that is very segmented it can be tough to get the attention of potential and existing customers. Eric [Hultgren, of MLive] helped us recognize the need to focus on making our customer "the hero" in our business scenarios for sustainable success.
A big thanks to our digital marketing team at MLive. Our hard work is paying off! [In response to Mackinac Island being named Number One Summer Destination by TripAdvisor in 2018]
We are confident that the final result will exceed our performance expectations. Not to mention, it’s so pretty! This group of creative and talented individuals has been a dream to work with. Their knowledge and hard work shines in every step of the way.
The result was stunning … a look that was strong, professional, inclusive, inviting, and even a tad fun.
The process for designing something as seemingly simple as a logo is somewhat magical. Looking at what we had before and looking at what we have now is an impressive difference. Our staff sees the difference and is excited and motivated to promote and expand the brand. We love the guidelines, it will be a valuable tool in our marketing going forward.
We use MLive for all of our digital marketing...because of their expertise with Google Analytics reporting and analysis. MLive also offers the Visitor Bureau a wide scope of influence as one of the largest publishers in the US. This helps distribute our message regionally, and in the state of Michigan.
Our partnership with MLive is greatly valued on many levels. We feel confident in the strategies about our tourism product. Our account rep helps us fully understand our success analytics and makes necessary adjustments. We’ve worked with their creative staff on videos and blogs and feel the finished product is intriguing, professionally crafted and a true representation of our brand.