According to Global Web Index, Social Media has an important role to play in the purchase journey.
Greater than Half of digital consumers follow brands in social
Social Media is the top product research channel among 16-24 year olds
Unfortunately, only 13% say a BUY button encourages that behavior
Action Step:
If you have a young or youthful audience for your brand, there’s a disconnect between the research phase and the purchase phase. More opportunities to buy from paid social ads, paired with review and click-to-buy content will make an impact on sales.
INDUSTRY INSIGHTS
Blog Posts
Marketing Across Generations: How to Blend Digital and Traditional for Real Impact
Strategy & Insights
Old-school and digital marketing aren’t rivals—they’re teammates. Smart banks create unified journeys that resonate across generations.
Trust Is the New Rate: Why Brand Loyalty Wins Across Generations
Strategy & Insights
Brand trust is the new battleground. Boomers value history. Gen Z demands ethics. Loyalty comes from lived values, not just clever slogans.
Google is Still King, But TikTok’s Coming for the Crown
Strategy & Insights
Google is still king for financial questions, but Gen Z prefers TikTok. Smart banks create content that works across search, social, and AI tools.
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The MLive Media Group of today drives Michigan businesses to greater success. Contact us with any opportunities for us to help you.
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