According to Global Web Index, Social Media has an important role to play in the purchase journey.
Greater than Half of digital consumers follow brands in social
Social Media is the top product research channel among 16-24 year olds
Unfortunately, only 13% say a BUY button encourages that behavior
Action Step:
If you have a young or youthful audience for your brand, there’s a disconnect between the research phase and the purchase phase. More opportunities to buy from paid social ads, paired with review and click-to-buy content will make an impact on sales.
INDUSTRY INSIGHTS
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Learn how home service companies can boost leads through local visibility on trusted news and information sites like MLive.com.
6 Proven Marketing Tips to Keep Your Home Services Business Growing
Strategy & Insights
From local SEO to weather-based ads, discover six marketing tips that help home service companies attract more leads and keep their crews busy year-round.
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