Travel & Tourism

While campaign delivery metrics are great, the true performance of event marketing is attendance – and Detroit blew away even the most optimistic expectations

User-generated content comes in various formats: photos, videos, reviews, and blog posts, catering to different traveler preferences (CrowdRiff). This diverse content pool allows you to…

This blog post is crafted to provide insights into the current travel trends and how they can be utilized in digital marketing strategies.

Top keywords, in descending order, travelers are using to determine their 2024 travel destinations

To effectively reach these diverse audiences, travel marketers need to adopt targeted strategies.

Let's consider the factors shaping travel choices across your travel audiences, and how the travel industry can tailor its marketing to captivate them.

Revenue management strategies should be used to determine the optimal balance between rates and occupancy for maximizing overall revenue.

Travelers look to influencers who align with their preferences and values for recommendations and inspiration.

While the U.S. Travel Association's forecast brings hope for a return to pre-pandemic travel trends in 2024, it's important to acknowledge that the travel landscape…

As the second largest search engine in the world with 2 billion monthly active users, your company can use this channel to target specific audiences…