Like many universities of its kind, Spring Arbor was looking for ways to bolster its student recruitment campaigns. While they were already utilizing multi-channel marketing…
Effectively marketing a university to prospective students requires a well-rounded approach that leverages digital platforms, highlights unique selling points, utilizes targeted advertising, [...]
According to the Institute for Women’s Policy Research, more than one in five college students (or 22%) are now balancing the responsibilities of parenthood along…
"Tried and true” feeder schools and markets were experiencing diminishing returns and this University hoped to diversify the areas from which new students were attracted.
The audience with either practical, pragmatic, and cared about the “numbers,” or felt the work was a calling, and were attracted to the program because…
There is an urgent need to reinvest to make the academic experience of the younger generation flawless. But it’s not just about convenience. It’s also…