Education

When developing creative for these audiences, it’s critical to consider these factors in the visuals, headlines, and copy.

Effectively marketing a university to prospective students requires a well-rounded approach that leverages digital platforms, highlights unique selling points, utilizes targeted advertising, [...]

According to the Institute for Women’s Policy Research, more than one in five college students (or 22%) are now balancing the responsibilities of parenthood along…

"Tried and true” feeder schools and markets were experiencing diminishing returns and this University hoped to diversify the areas from which new students were attracted.

Like many college funding entities, the consortium needed more students and their parents to be alerted to available funds and application deadlines.

There is an urgent need to reinvest to make the academic experience of the younger generation flawless. But it’s not just about convenience. It’s also…

A unified view of your data helps you more easily glean actionable insights from all aspects of your educational institution.

In a time where competition is high and marketing budgets are being cut, nothing is more cost-effective than a digital campaign.

The post-enrollment experience will make the difference between a University among the recruit’s “top three” and where that student will appear on day one.

When attracting and converting students for higher education institutions is your goal, social media advertising is a natural choice.