THE CHALLENGE

  • Improve user experience online
  • Enhance social presence and engagement
  • Generate more high-quality leads

Goals

  • Engagement with more students, specifically from nearby colleges that would be interested in summer classes
  • Engagement with website, specifically summer transient program pages
  • Engagement with social media

THE STRATEGY

Our digital experts developed a three-phase program designed to give the firm a solid branding foundation to build upon, generate quality leads and enhance their social presence:

  • Rebuild the client’s website from the foundation up, creating a mobile responsive site that improves user experience
  • Implement a paid search campaign (SEM) by establishing effective keywords, reaching a relevant geo-targeted audience

Develop quality content for social engagement. We created engaging, informative articles and social posts for their Facebook page that focused on their areas of expertise

THE RESULTS

  • SEM campaign conversions surpassed the industry average within the legal category by 137%
  • Leads increased by 80% and they saw 104% conversion growth in the first three months
  • Cost per lead decreased 34% from the first three months versus the most recent three months
  • Facebook generated reactions, shares and high engagement rates of 10% – 12%
  • Sponsor posts and content on Advance’s site received 1,200 article page visits and 92% engagement rate

WE'RE HERE TO HELP

Grow Your Business

This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.