THE CHALLENGE

A family-run community landscaper was looking to raise awareness of their brand in new ways with new audiences.

Goals

  • Improve search results with a well-defined digital presence to increase number of calls from clients and prospects.

THE STRATEGY

Our digital team analyzed the landscapers existing communication campaigns and built on that a comprehensive strategy that would increase phone calls from clients and prospects.

To start with, we crafted a series of SEM campaigns that highlighted the phone number of our client.

Next, we launched a print insert campaign three times per month in our own local news publications.

While that was running, we added a digital takeover ad on our owned & operated news site, including ads in the Homes & Gardens section.

THE RESULTS

Significant increase in monthly calls, including nearly 150 calls per month directly attributable to the multi-channel campaign.

WE'RE HERE TO HELP

Grow Your Business

This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.