You Have Changed, but Your Image Hasn’t
Life happens at a fast clip, and your brand matures with every deal. If your brand promise, products or services have changed in time but your brand hasn’t kept up, it may be time.
You Aren’t Memorable
Your potential customers see you frequently, but don’t remember your brand or worse, your mission.
.
You Look Dated
Your choice of date-night clothing has changed since you graduated high school. If your brand has been around a long time and never shrugged off the bellbottoms, it’s time to refresh your wardrobe.
.
Brand Promise Isn’t Clear
Do you have a mantra? Do you stand for something? Do you have a shared mission? That should be evident visually to those that encounter your brand.
Poor Sentiment
Your brand has poor consumer perception and needs to reinvent.
New Competitors
When the competitive set changes dramatically, you need to choose: stick with what has worked, change, or simply refresh. “Updating” is not the same as “Start Over.” Act in accordance with what reality is now, not what it once was.
INDUSTRY INSIGHTS
Blog Posts
Trust Is the New Rate: Why Brand Loyalty Wins Across Generations
Content & Creative
Brand trust is the new battleground. Boomers value history. Gen Z demands ethics. Loyalty comes from lived values, not just clever slogans.
The Platform Doesn’t Matter. Trust Does.
Content & Creative
Modern marketing isn’t just about making noise—it’s about earning attention. As audiences scatter across platforms, some local media brands are thriving by staying rooted in…
Google is Still King, But TikTok’s Coming for the Crown
Content & Creative
Google is still king for financial questions, but Gen Z prefers TikTok. Smart banks create content that works across search, social, and AI tools.
WE'RE HERE TO HELP
Grow Your Business
The MLive Media Group of today drives Michigan businesses to greater success. Contact us with any opportunities for us to help you.
Ad Choices
