When a homeowner’s furnace stops working or a pipe bursts, their first move isn’t to grab a phone book—it’s to open Google or their favorite local news site. For plumbers, HVAC technicians, roofers, and electricians, local visibility is the difference between being the first call and being forgotten.

The New Path to Finding Local Customers

Homeowners are researching faster and more locally than ever. Studies show that 97% of consumers search online before booking a service—and most never scroll past the first few results. When your business is visible where people already turn for trusted information, you’re far more likely to win that call.

Where Homeowners Really Spend Their Time

Every week, millions of readers visit MLive.com, Michigan’s #1 news and information site to stay informed. Advertising on a trusted news site means your brand appears alongside the content your prospective new customers already trust—placing you directly in the homeowner’s path at the moment of decision.

Why Credibility Matters in Home Services

In home repair and improvement, trust drives every purchase. A homeowner might scroll past a random online ad, but when your business is featured on a credible local platform, the environment gives you instant credibility. It tells potential customers, “This is a local company I can rely on.”

Local news environments are brand-safe, community-rooted, and highly engaging. A combination that makes them ideal for building recognition and converting browsers into buyers.

Turning Visibility into Action

Visibility alone isn’t enough; it must lead to action. Make sure your ads and website offer clear next steps:

• Prominent “Call Now” or “Book a Service” buttons
• Service-specific landing pages (Plumbing, HVAC, Roofing, etc.)
• Fast-loading mobile experience since most searches happen on phones

Pair these basics with targeted advertising across channels, and your visibility quickly turns into booked jobs.

Partnering for Local Growth

At MLive Media Group we specialize in connecting home service businesses with the homeowners they want to reach. Whether it’s a weather-driven campaign or always-on local awareness, our data and trusted platforms ensure your business is found first when it matters most.

See how your business shows up locally — schedule a call with our marketing team.