Russell Craddock is a Director of Sales at Advance Local with more than 10 years of experience in the advertising industry. He leads a team of sales professionals, operations specialists, and creative talent, partnering with large regional advertisers across the East Coast to deliver strategic, results-driven marketing solutions.

Russell brings a strong foundation in sales leadership, brand strategy, and digital advertising, with a focus on helping organizations drive growth through effective messaging and audience engagement. His experience spans team development, integrated campaign strategy, and navigating the evolving digital landscape.

As a speaker, Russell shares practical insights on leadership, sales psychology, and modern advertising strategies. His sessions focus on how teams can strengthen performance, build impactful brands, and leverage digital solutions to stay competitive in today’s market.