Kristin Pedersen
Senior Account Executive, Advance Recruitment
Talent Connector and Recruitment Marketing Strategist
With over two decades of combined experience in Human Resources and Recruitment Marketing, Kristin Pedersen is a leader in connecting talent to brand. As a Senior Account Executive at Advance Recruitment, Kristin specializes in building modern recruitment strategies that resonate across generations and platforms. Her superpower? Meeting people where they are—through authentic messaging, digital innovation, and a brand-first approach.
Kristin leverages cutting-edge digital media and data-driven strategies to help employers attract and engage top talent in a competitive landscape. Her deep understanding of candidate behavior, paired with her passion for culture-first branding, consistently drives recruitment results that go beyond the resume.
As a speaker, Kristin offers actionable insights into modern recruitment tactics, generational engagement, and the evolving role of brand in the talent journey. Her sessions are insightful, inspiring, and grounded in real-world application.
Areas of Focus
Generational Recruitment Tactics:
Reaching Talent Across Ages and Stages
Brand Before Job:
Creating Culture-First Recruitment Campaigns
Beyond ‘Post and Pray’:
Building Trust with Passive Candidates
Data-Driven Recruitment:
Using Digital Media to Find the Right Fit
The New Talent Funnel:
Engaging Candidates Where They Are
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