When Data Makes the Difference

Strategy and Insights

When you spend time with information, you get to make decisions based on data, not your gut. When used properly, your own customer relationship management (CRM) data is your most valuable asset. Google Analytics information can support that customer data with a deep understanding of where your sales come from and how to harness the power of your strongest conversions. With MLive Media Group, you have these insights and more, provided in real-time dashboards and other means, with experts to help you understand what you see.

Every business needs terrific prospects, more sales, or better relationships with their existing clients. But marketing and advertising simply can’t take place until you know just who you need to reach and with what message. You must understand how your business sits within its competitive set. Integrating true analytics and machine learning will change the way you do business. Your lead-gen marketing will be more strategic as a result.

INDUSTRY INSIGHTS

Blog Posts

How Weather-Based Advertising Keeps Your Crews Busy Year-Round


Discover how weather-triggered digital advertising helps home service companies reach customers when demand is highest and keep leads flowing all year long.

Why Local Visibility Is the Lifeline of Every Home Services Business


Learn how home service companies can boost leads through local visibility on trusted news and information sites like MLive.com.

6 Proven Marketing Tips to Keep Your Home Services Business Growing


From local SEO to weather-based ads, discover six marketing tips that help home service companies attract more leads and keep their crews busy year-round.

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Grow Your Business

The MLive Media Group of today drives Michigan businesses to greater success. Contact us with any opportunities for us to help you.