Digital Display Marketing
Or As MLive Calls it,
Advertising
If your audience isn’t seeing you in their natural internet travels, you are doing your brand a disservice. Our audience is your audience, and we can reach them in print, on our news and information sites and on other sites they visit. Most important, we’re serving advertising in-line with our storytelling. This delivers seamless integration between our content and your messaging, and it’s highly viewable.
ha·lo ef·fect: the tendency for an impression created in one area to influence opinion in another area.
Ads on premium news publishers like MLive.com benefit from the inherent trust we’ve generated with our readers which translates to your business via a brand safe environment.
Mobile First
Advertising with handheld devices in mind
Audience Targeting
Using technology to Find your Ideal Audience
Analysis and Adjustment
Optimizing Campaigns in Real-Time
We target audiences using billions of points of data.
MLive Media Group specializes in digital strategy and execution. Using insights forged from first- and third-party data, we craft campaigns that provide a road map to the intended result.
OUR EXPERTISE
Real World Examples
How SEO is the Control Lever in the Age of AI
SEO remains the backbone of search marketing, and as search increasingly shifts toward AI-driven discovery, businesses need to double down on the fundamentals to ensure…
Credit Union Cites Transparent Reporting, Search Audits as Mainstay
Like many universities of its kind, Spring Arbor was looking for ways to bolster its student recruitment campaigns. While they were already utilizing multi-channel marketing…
Case Study: Lead Generation for a Marketing Agency of Record
While our team does this work for hundreds of clients across the region and nation, we do it first for ourselves. This case study is…
Industry insights
Blog Posts
The Hidden Cost of Buying Leads: How HomeAdvisor and Angie’s List Are Building Their Brand With Your Money
Digital Display Advertising
Discover how weather-triggered digital advertising helps home service companies reach customers when demand is highest and keep leads flowing all year long.
How Weather-Based Advertising Keeps Your Crews Busy Year-Round
Digital Display Advertising
Discover how weather-triggered digital advertising helps home service companies reach customers when demand is highest and keep leads flowing all year long.
Why Local Visibility Is the Lifeline of Every Home Services Business
Digital Display Advertising
Learn how home service companies can boost leads through local visibility on trusted news and information sites like MLive.com.
Hear What Our Clients Think of Us
WE'RE HERE TO HELP
Grow Your Business
The MLive Media Group of today drives Michigan businesses to greater success. Contact us with any opportunities for us to help you.
Digital ads have many different placements, sizes and settings. We want to be sure you or your vendor has the right information for your campaign.
Ad Choices