Make Your Data Work for You
The Case for Business Intelligence
When used properly, your own customer relationship management (CRM) data is one of your most valuable assets. We use that to help you better understand who your existing customers are, their definable attributes and characteristics, what they’re buying, and why. Then we turn what we know of your best current customers, into more customers with their most desireable characteristics.
“Last Click” isn’t Always What to Measure
Some analytics focus on what happens at the point of purchase—the “last click.” But that’s just the tail end of an extended customer journey. Let us tie the entire consumer journey together, tracking all that provides insights to the consumer behavior along the way.
Reporting With Data you already Have
With the running of a few reports from your CRM, trends can rapidly become apparent. You might start with segments of the business by product, transaction size, or other factors. Inside each of these segments, your “best” clients can be easily determined. Understanding the characteristics of these individuals is what will make your marketing work better.
Site Conversions, Sales, or Traffic: Which is Most Important?
OUR EXPERTISE
Real World Examples
Lending a hand to a community credit union
An established Community Credit Union with four locations was struggling to keep their growth momentum and attract younger customers. With the opening of a new…
How SEO is the Control Lever in the Age of AI
SEO remains the backbone of search marketing, and as search increasingly shifts toward AI-driven discovery, businesses need to double down on the fundamentals to ensure…
Credit Union Cites Transparent Reporting, Search Audits as Mainstay
Like many universities of its kind, Spring Arbor was looking for ways to bolster its student recruitment campaigns. While they were already utilizing multi-channel marketing…
Industry insights
Blog Posts
How Dad Jokes Accelerated a TikTok Account
Analytics & Site Tracking
When creating content for social media, consistency and clear audience expectations matter as much as quality. A 34-day TikTok experiment with Christmas dad jokes showed…
Google Gets AI Supercharged
Analytics & Site Tracking
Discover Google's new AI features for Ads, Search, and Performance Max. Optimize campaigns with Advance Local's expertise for better results and higher ROI.
The Cookie Rollercoaster Continues
Analytics & Site Tracking
The cookie rollercoaster continues as Google announced it no longer plans to deprecate third-party cookies. Learn how that impacts marketers.
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The MLive Media Group of today drives Michigan businesses to greater success. Contact us with any opportunities for us to help you.
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