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What's inside
The world is wholly different. As a business owner or operator, you are already adjusting the way to go to market, serve your clients or customers, and message them with relevance. Surely your business model has been impacted and the unanswered questions are lingering. In this e-Book, our marketing professionals provide insight on what’s occurred and how it is changing the business landscape. We’ll offer tips on how to serve your customers in new ways, and offer suggestions about messaging, affordable marketing solutions, and things to think about as we navigate what’s next.
How the Business Model Has Changed
- Reframing the Pro Forma
- Cost of Goods, Then and Now
Customer Engagement Through Re-Entry
- The Decision Journey
- The Adoption Model
Customer Relationship Management
- Making Use of Data you Already Own
- Tracking and Building Your Audience
Marketing Now, Affordable Options for Right Now
While we all want things to feel familiar again, reality dictates that change will be substantive and, depending on Stay at Home orders in your state, may affect your business more than others.
INDUSTRY INSIGHTS
Blog Posts
Marketing Across Generations: How to Blend Digital and Traditional for Real Impact
Old-school and digital marketing aren’t rivals—they’re teammates. Smart banks create unified journeys that resonate across generations.
Trust Is the New Rate: Why Brand Loyalty Wins Across Generations
Brand trust is the new battleground. Boomers value history. Gen Z demands ethics. Loyalty comes from lived values, not just clever slogans.
The Platform Doesn’t Matter. Trust Does.
Modern marketing isn’t just about making noise—it’s about earning attention. As audiences scatter across platforms, some local media brands are thriving by staying rooted in…
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