AnnArbor.com Moves to MLive.com,
Newspaper Rebranded as The Ann Arbor News
FOR IMMEDIATE RELEASE – September 4, 2013 – Ann Arbor, Mich. – MLive Media Group is transitioning its Ann Arbor news website, AnnArbor.com, to the MLive.com online and mobile news platforms. As part of this transition, MLive Media Group is also rebranding its Ann Arbor print publication as The Ann Arbor News.
“Integrating Ann Arbor with its other media markets across the state enables MLive Media Group to leverage our unified strengths, ultimately offering readers a better news experience, both online and in print,” said Dan Gaydou, president of MLive Media Group. “AnnArbor.com created a dialogue with readers, and helped us learn a lot about the news that matters most to our community. Most importantly, our Ann Arbor experience affirmed that local news is the foundation of our organization and all of MLive Media Group benefits from this insight.”
“AnnArbor.com pioneered the online delivery of in-depth, local news, and we’re making a deliberate effort to showcase what our readers appreciate most about our reporting: Outstanding coverage of community news, events and sports,” added Laurel Champion, a founder of AnnArbor.com and general manager of southeast Michigan for MLive Media Group. “MLive Media Group has adopted AnnArbor.com’s best practices, such as prioritizing the top, local news of the day. This integration allows us to deliver MLive’s best practices, including advanced mobile technology, to our readers in Ann Arbor.”
With this transition, AnnArbor.com users will gain access to MLive.com’s responsive tablet and mobile device platforms. Unlike the current AnnArbor.com, which does not optimize the webpage to a viewer’s device, MLive.com offers a flexible platform designed to adjust to any screen on any device including mobile – making the news easily accessible and readable. MLive also offers a suite of free apps focused on local and specific news, such as University of Michigan athletics, for mobile and tablet devices.
The Ann Arbor News will be delivered twice a week, on Thursday and Sunday. Readers will notice a new, fresh look that showcases community news throughout Washtenaw County. Starting September 12, local news will be more in the forefront, with enhanced local entertainment coverage and event listings as well as a dedicated sports pages on Sunday featuring high school prep sports and hometown athletes.
No changes in staffing will occur as a result of this announcement. The AnnArbor.com editorial team will continue to cover the local news, and will also have increased opportunities to collaborate with MLive reporters across the state.
“AnnArbor.com was a big, bold move that blazed a trail and our local reporters are eager to bring what we learned to this new platform and work more closely with fellow MLive reporters,” said Paula Gardner, editor of The Ann Arbor News and MLive Ann Arbor.
MLive Media Group is an audience-first, digitally focused media company encompassing all content, sales and marketing operations for: MLive.com, The Ann Arbor News, The Bay City Times, The Flint Journal, The Grand Rapids Press, The Jackson Citizen Patriot, Kalamazoo Gazette, The Muskegon Chronicle, The Saginaw News, and the Advance Weeklies in Grand Rapids, as well as, coverage of Detroit and Lansing on MLive.com. In addition to being Michigan’s #1 news and information provider, MLive Media Group is Michigan’s largest local media advertising network, allowing advertisers to reach local audiences in communities across the state.
For more, visit mlive.com/annarbor.
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