Education

Gain insights into maximizing marketing ROI through emerging channels, personalizing student outreach for superior engagement, and optimizing campaigns for measurable results. Don't miss this [...]

64% of parents believe there are multiple paths to higher education success after high school, beyond just attending a four-year college.

Like many universities of its kind, Spring Arbor was looking for ways to bolster its student recruitment campaigns. While they were already utilizing multi-channel marketing…

The campaign achieved an overall CTR of 1.69%, exceeding industry benchmarks and demonstrating the effectiveness of the chosen strategy. While some channels saw static or…

When developing creative for these audiences, it’s critical to consider these factors in the visuals, headlines, and copy.

Effectively marketing a university to prospective students requires a well-rounded approach that leverages digital platforms, highlights unique selling points, utilizes targeted advertising, [...]

According to the Institute for Women’s Policy Research, more than one in five college students (or 22%) are now balancing the responsibilities of parenthood along…

"Tried and true” feeder schools and markets were experiencing diminishing returns and this University hoped to diversify the areas from which new students were attracted.

Like many college funding entities, the consortium needed more students and their parents to be alerted to available funds and application deadlines.

The audience with either practical, pragmatic, and cared about the “numbers,” or felt the work was a calling, and were attracted to the program because…