A one-mile long paved path through Detroit’s Hart Plaza, the Leukemia & Lymphoma Society’s Light the Night event drives awareness and fundraising efforts for the nonprofit’s mission. Named for the act of generating light and warmth for those in the darkest time of a recent cancer diagnosis or battle, the event invites participants to be the voice that speaks ups, the hand that reaches out, and the light that supports a cure for cancer.
WITH THE SUPPORT OF MLIVE’S MEDIA AND MARKETING SUPPORT, THE 2021 EVENT WAS RECORD BREAKING FOR THE ORGANIZATION IN A NUMBER OF WAYS.
Raised for life saving research and patient services
in the Walk
Corporate Teams Recruited
Family and Friends Teams Recruited
Our 2021 Light The Night fundraising event had a RECORD BREAKING year in Detroit, and MLive was a huge part of the reason why. The team was flexible to our needs, easy to work with, and always responded with grace and courtesy…plus, our audience reach was bigger than ever before thanks to our targeted ads and sponsored articles. If you’re looking for a media partner who will deliver on their promises and help build your brand, MLive is a great choice.
Campaign Development Manager, Light The Night
The Leukemia & Lymphoma Society – Michigan/Indiana