A one-mile long paved path through Detroit’s Hart Plaza, the Leukemia & Lymphoma Society’s Light the Night event drives awareness and fundraising efforts for the nonprofit’s mission. Named for the act of generating light and warmth for those in the darkest time of a recent cancer diagnosis or battle, the event invites participants to be the voice that speaks ups, the hand that reaches out, and the light that supports a cure for cancer.

The event drives fund raising through a network of friends, family and corporate teams. Supporting the cause is easy, individuals simply support a team financially, sponsor the event, participate as a walker, or volunteer. Funds raised during the event have resulted in:

Invested nearly $1.3 billion in cancer research since 1949.
Funding nearly 200 research grants currently around the world.
More than $431 million provided in co-pay financial assistance.
Helped advance 85% of the blood cancer treatment options approved by the FDA since 2017.

WITH THE SUPPORT OF MLIVE’S MEDIA AND MARKETING SUPPORT, THE 2021 EVENT WAS RECORD BREAKING FOR THE ORGANIZATION IN A NUMBER OF WAYS.

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$458,927

Raised for life saving research and patient services
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557

participants
in the Walk
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31

Corporate Teams Recruited
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56

Family and Friends Teams Recruited

Our 2021 Light The Night fundraising event had a RECORD BREAKING year in Detroit, and MLive was a huge part of the reason why. The team was flexible to our needs, easy to work with, and always responded with grace and courtesy…plus, our audience reach was bigger than ever before thanks to our targeted ads and sponsored articles. If you’re looking for a media partner who will deliver on their promises and help build your brand, MLive is a great choice.

 

ANNE BRADLEY
Campaign Development Manager, Light The Night
The Leukemia & Lymphoma Society – Michigan/Indiana

TACTICS USED IN THIS CAMPAIGN

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TRADITIONAL MEDIA
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BROADCAST
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DIGITAL DISPLAY
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SOCIAL MEDIA
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SPONSOR CONTENT
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INFLUENCER MARKETING

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