A new brand built to serve the specific needs of community banks, regional banks, and credit unions
Advance Local today introduced Advance Finance, a new national brand built on years of experience helping banks and credit unions grow through smarter marketing. The new brand brings together the financial marketing expertise already established across our local markets, including strategy, creative, media, and insights, under one national focus: helping financial institutions drive meaningful, measurable growth.
For years, financial institutions have partnered with our local teams to grow their businesses through smarter marketing, from attracting new customers and members to generating lending opportunities and strengthening existing relationships. Today, that work is more complex than ever. Banks and credit unions are navigating changing customer expectations, an increasingly digital marketplace, and growing pressure to show how marketing drives measurable growth. Meeting those challenges takes a team that understands financial marketing and works on it every day.
Advance Finance is that team. The brand operates nationally while staying rooted in the communities our publications serve, backed by Advance Local, one of the largest media companies in the United States, with a network of 16 news and information sites, and 20 newspapers and magazines reaching local communities across the country.
What is new
A dedicated brand and a new digital home at advancefinancemarketing.com, built specifically for community banks, regional banks, and credit unions.
Advance Intelligence, the proprietary system behind every campaign we build. It pairs predictive audience intelligence drawn from original consumer research and first-party behavior with creative validated before spend through AI and neuroscience testing. Measurement and attribution connect it all, turning campaign signals into qualified actions and accountable decisions.
Deeper category expertise. Original research, industry insight, and content built for the people making growth decisions inside financial institutions.
What is not changing
The same people. The same leadership, strategists, and creative teams our clients already know and trust.
The same local relationships. Our teams remain embedded in the communities where our clients operate.
The same hands-on approach. Direct access to the people doing the work, from strategy and creative through reporting and optimization.
The same commitment to results that matter. More accounts opened, more loans funded, and stronger relationships with the people your institution serves.
“Community banks and credit unions are rooted in the success of the communities they serve, and so are we. Advance Finance reflects our commitment to bringing dedicated expertise, innovative marketing solutions, and focused investment to this important category. We share a mission of helping communities thrive, and we’re excited to strengthen our partnership with the institutions working every day to make that happen.”
-Caywood Yamnik, VP Sales
Local trust creates the opening. Visibility and relevance determine who earns the relationship. Advance Finance exists to connect the two for financial institutions across the country.
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