Though online recruitment platforms have become the top place for many companies when advertising openings, newspapers are still an effective way to find and hire the best candidate. Using a combination of newspaper and online platforms gives you a real advantage in reaching the best local talent.
Here are some advantages of using newspaper to connect with job seekers.
Newspaper recruiting allows you to target a more specific geographic location and audience. This allows you to hire more experienced and local candidates. Which is helpful when looking for someone with local knowledge, higher experience or minimal travel needed.
While most jobseekers use the internet to find a job, not everyone has direct access to the online world. A newspaper ad can be read anytime and anywhere, which makes it highly convenient for jobseekers. Newspapers let candidates find your ad at their leisure, this allows for qualified and interested applicants.
Unlike job boards which only allow specific information, you have more freedom when running an ad in the newspaper. Depending on your budget, most newspapers offer different ad size and placement options. You could include all the information needed along with a photo or other creative. With so much flexibility in newspaper ads, you can even buy a full page or half page ad to stand out and attract the attention of a larger number of qualified candidates. It might also be possible to place the ad outside of the classifieds section to increase visibility, this is beneficial if you’re advertising a variety of positions.
Contact us today to discuss your recruitment strategy.
of consumers pay more attention to ads from sources they know and trust
Retention Rate 78%
when print is used among a 3+ channel campaign
943,000 Readers Weekly
Gain Influence with the MLive Audience
REACH & AUDIENCE
MLive Media Group's Eight Newspapers: The Ann Arbor News, The Bay City Times, The Flint Journal, The Grand Rapids Press, Jackson Citizen Patriot, Kalamazoo Gazette, The Muskegon Chronicle, and The Saginaw News
Grand Rapids / Kalamazoo / Muskegon DMA
Over 480,000 GR DMA adults read a MLive Media Group print publication at least 1x per week, 70% of these are print exclusive.
Flint / Saginaw / Bay City DMA
Over 250,000 adults read a MLive Media Group print publication at least 1x per week, 78% of these are print exclusive.
Ann Arbor / Detroit DMA:
Over 96,000 adults read a MLive Media Group print publication at least 1x per week, 64% of these are print exclusive,
Jackson / Lansing DMA:
Over 41,000 adults read a MLive Media Group print publication at least 1x per week, 68.6% of these are print exclusive.