Digital Media is a commodity. You heard us right. We’re telling you that it should be considered a raw material, bought and sold for the purpose of generating something bigger. You subscribe to the traditional model and pay the mark up, or you can do it yourself using programmatic. At MMG, we help our clients do both.
When the answer is “In House,” meaning your business wants to employ someone to do this work internally, you’ll probably have questions about what skills and knowledge that person should have. At MLive Media Group, we hire people to help your in-house staff be smarter at their work, so we already have the job description ready. Feel free to use ours!
Giving Something Without Expecting Anything in Return
Marketing Spend Versus Consumption
Digital methods for ad delivery are dramatically more effective every day, as digital (and in particular, mobile) makes up nearly 50% of consumer’s time spent…
Organic vs Paid Social Media
Social media changes so quickly that it can be difficult to keep up with terminology and best practices. One of the biggest points of confusion…
Why advertisers should ditch TV
For years TV has been the go to platform for entertainment and educational content; capturing the attention of the majority of any geographic audience. For…