MLive Media Group has a number of facets. From our core business of stellar news content to our ability to serve our advertising clients as an agency would, there is much to learn and understand about how we are fashioned.
One portion of our business comprises a joint marketing and creative team. Within this team we have professionals that work directly with our clients to establish visual direction (logos, display campaigns, photo, video, advertising artifacts), and content direction (how the narrative around relevant topics lifts the brand). This department also houses analytics, lead generation, community engagement and investments, and the vision and expertise to craft and execute agency-style media campaigns for our own organization.
Together, this group maneuvers MLive’s own marketing efforts, while simultaneously serving our clients.