With the ability to target audiences more specifically, digital emerges as the answer while Local TV has limited audience cross-section targeting capabilities.
52% of consumers say that watching product videos makes them more confident in online purchase decisions. 80% of consumers say they are more likely to…
This audience is made of conservatives and liberals. It’s made of those that might consider themselves “political junkies” and others that shy away from deep…
When issue’s based advertising and the number one new and information source collide, readers are informed by real data and quality storytelling in a high-integrity…
The Hill reported, “Of the $6 billion total, $1.6 billion is projected be spent on digital video platforms, like Facebook and Google, while $4.4 billion…