Election Season Advertising In Progress…
With the ability to target audiences more specifically, digital emerges as the answer while Local TV has limited audience cross-section targeting capabilities.
Inform, Educate, and Entertain. THEN ASK.
52% of consumers say that watching product videos makes them more confident in online purchase decisions. 80% of consumers say they are more likely to…
What Matters To Our Audience Matters to Your Audience
This audience is made of conservatives and liberals. It’s made of those that might consider themselves “political junkies” and others that shy away from deep…
Using GeoFencing to Find Your Audience – And Find Them Again Later
Our world is now a digital ecosystem. From single sign-on to opting-in to a site’s cookies policy, consumers are taking control of their digital path…
Issues-Based Ads on MLive Change Minds
When issue’s based advertising and the number one new and information source collide, readers are informed by real data and quality storytelling in a high-integrity…
Age is Just a Number, Audience Targeting
Audience targeting is a marketing tactic designed to get the right message to the right person, at the moment that makes the most sense for…
Budget Season: What you need to Be Thinking About in Q4
The Hill reported, “Of the $6 billion total, $1.6 billion is projected be spent on digital video platforms, like Facebook and Google, while $4.4 billion…
It’s Budget Time: Setting the Stage for 2020 Election Season Advertising
Broadcast outlets are beholden to a regulated price for candidates, only within 45 days of the primary and 60 days of a general election. These…
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