See you this weekend!

If you’ve found this page, you’re planning to be in Grand Rapids for ESTO. We’re excited to meet you! From this page, you can sign up for a complimentary podcast, a meeting with the MLive Editorial Team, and register for our party. We hope you’ll take advantage of all that MLive has to offer travel marketers during the conference.

See you at the Conference!

Download a Michigan Travel Guide

We have been lucky enough to spend years traveling this great state of ours. We’ve had a smidge too much delicious food, met incredibly unique and warm people, marveled at sunsets and sunrises, experienced the great outdoors and bustling urban centers in all seasons, and are pleased to have the chance to share all of it with you! Download this complimentary guide (also published Statewide on August 7, 2022) brought to you by our friends at Traverse City Tourism.

Complementary Podcast Featuring…YOU!

We’re podcasting and publishing from the conference. MLive Media Group will have a booth at this conference and host a weekend full of podcast sessions. These will be hosted by our travel storytellers Eric Hultgren and Paige Spisak, known for their work on the podcasts Everything is Marketing, Michigan’s Best, as host to vlog and video content on As a destination professional we invite you to schedule a (complimentary!) podcast session and discuss new trends and tools, share best practices, and debate the issues currently pressing the industry.

Meet a Representative of MLive’s Powerhouse Editorial Team

As you visit beautiful West Michigan, will also be collecting stories about what makes your own travel destination so special. Our content innovation director and statewide travel editor, Tanda Gmiter, will be meeting with destination professionals to hear about the appeal of their home markets. Share with her the travel highlights and must-do adventures that make your destination so enticing!

Need Office Space During ESTO? We can Help

MLive Media Group’s offices are just next door to the Amway Grand Plaza, and can be reached from the skywalk. If you need an office environment during Esto, either to sit and chat with a new partner, or to check email with trustworthy wifi, we can help. The office will be open 11-4 each day of the conference, and space for Esto conference attendees will be clearly marked. Access is available from the MLive Employee entrance in the skywalk, and instructions will be offered on signage near the door.

Celebrate a great ESTO Conference with us!

On Monday night, August 8th, MLive Media Group and Nativo will host a great party! Help us celebrate a fantastic ESTO Conference!  Registration is free, but this event will fill up, so don’t wait to book your spot. You can look forward to local food, terrific live music, a Michigan-made bar (with a few drink tickets for our attendees) and a terrific Michigan mural, which will be crafted by local artists and auctioned to benefit Michigan Cares for Tourism. Doors open at 6:45pm at The Listening Room, a 4 minute Uber or 10 minute walk from ESTO.

Thank you to these amazing brands, providing support for our Listening Room Party Experience:

Supporting Late Bookings Differently

Uncertainty increases the need for spontaneous travel decisions to be made, shrinking the research and decision-making stage considerably.

Munising’s Content Approach

Munising Michigan has taken an approach that makes the most of their marketing dollars, connects dreamers to their brand, and tells the stories of their destination in varied and consumable ways.


After nearly nine years, MLive Media Group remains the Agency of Record for Mackinac Island and pacing is on track to exceed conversion and room revenue goals, even while coping with the aftermath of the global health crisis.

We Know Travel

We’ve got a full host of solutions that serve the agency marketing needs of dozens of travel clients in Michigan and throughout the nation. Find out what they already know by connecting with us.

Let's connect!

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