(Hyper) Local News

Published weekly, our Advance Weekly publications provide hyper-local news for West Michigan. Covering news at the neighborhood level, from Bradley and Burnips to Belmont and Rockford – these publications give readers the latest news in their school district and neighborhood. The Advance Weekly publications include Northeast Advance, Northwest Advance, Southwest Advance, Penasee Globe, Grand Valley Advance, Cadence and Southeast Advance.

Delivered to both our Grand Rapids Press subscribers and in the surrounding area from Sparta and Cedar Springs to Shelbyville and Martin – the Advance Weekly publications reach a large and interested audience.

Advance Rates Brochure

Newspapers deliver an engaged audience of readers who seek richer content and consider advertising to be a major benefit of readership.

The Advance Weekly Publications reach this audience and more

Contact Information

General Contact Info

800.439.0960 | 616.669.2700
advanceadvertising@mlive.com

Tanya Fair

Senior Sales Manager
tfair@mlive.com
Cell 616.307.8398

Northwest Advance

Greg Drumheller

Grand Rapids Westside, Standale, Conklin, Coopersville, Lamont, & Marne, MI
greg_drumheller@mlive.com
Direct 616.209.0308
Cell 616.813.7069

Kim Frieling

Comstock Park, Sparta, Walker, MI
kfrielin@mlive.com
Cell 616.250.7975

Southwest Advance

Greg Drumheller

Byron Center, MI
Greg_Drumheller@mlive.com
Direct 616.209.0308
Cell 616.813.7069

Kim Frieling

Wyoming MI
kfrielin@mlive.com
Cell 616.250.7975

Grand Valley Advance

Greg Drumheller

Allendale, Borculo, Georgetown Township, Standale, Hudsonville, Jamestown, Jenison, MI
greg_drumheller@mlive.com
Direct 616.209.0308
Cell 616.813.7069

Kim Frieling

Grandville, Zeeland, Holland, MI
kfrielin@mlive.com
Cell 616.250.7975

Penasee Globe

Gene Koelsch

Bradley, Burnips, Gun Lake, Martin, Hopkins, Shelbyville, Moline, Wayland, MI
gkoelsch@mlive.com
Cell 616.890.0628

Northeast Advance

Kim Frieling

Belmont, Rockford & Cedar Springs, MI
kfrielin@mlive.com
Cell 616.250.7975

Cadence

Jay Vezino

Ada, Cascade, East Grand Rapids, Forest Hills, NE Grand Rapids, Grand Rapids Township & Plainfield Township, MI
jay_vezino@mlive.com
Direct 616.209.0331
Cell 616.293.2975

Southeast Advance

Gene Koelsch

Caledonia, Cutlerville, Dutton, Kentwood, MI
gkoelsch@mlive.com
Cell 616.890.0628