When you think of six seconds, you may think of the length of time it takes you to hit the snooze button in the morning when your alarm goes off. Or, maybe you think of the length of time it takes you to go from happy to sad when you realize you just finished the last spoonful of ice cream from your bowl. Six seconds may not seem like a lot of time, but you’d be surprised how you can put it to use and promote your brand, and you can do just that with Vine.

Vine is a video-sharing social app recently acquired by Twitter. You’re probably already familiar with the Facebook-owned, photo-sharing app that is Instagram, and maybe you’ve been wondering if there’s an established video-sharing app. Well, Vine immediately jumps to the front of the pack now that it’s connected with Twitter.

It’s understandable to brush off investing time into six-second videos, but many people and businesses had similar sentiments about the 140-character messages Twitter had to offer, and now it’s a social media powerhouse. The six seconds makes you fine tune your creativity and makes you get to the point. People lose interest fast and may not want a five- or one-minute video tour of your office, but maybe they’ll give you those six seconds.

Another sign, outside of Vine being acquired by Twitter, of why the app should find success is how popular GIFs, or, Graphic Interchange Formats, are. GIFs have already proven people love to watch something entertaining happen over and over again. When playing, your Vine video will loop like GIFs, along with playing the sounds.

From a branding standpoint, Vine will allow you to further engage with consumers. Maybe a musician uses it to preview a new music video or a company teases a new product. Businesses like Urban Outfitters, Red Vines and Moosetracks are already tweeting out Vines.

Social media is a must for any business these days and it looks like Vine will cement itself into a prominent platform. Are you and your business going to take advantage? I’ve already started playing around with the app and made this six-second tour of MLive’s Grand Rapids office hub. Check it out below: