Definitely not dead
Print advertising is a standard and crucial part of marketing and advertising campaigns. Since the invention of the printing press, print has become the most respected and credible form of advertising. Having a physical, in-hand ad offers an added shelf life no other medium can; lingering on coffee tables and in doctors offices everywhere.
Targeting your audience is still easy with print advertising. Placing ads in specialty or local publications ensures you are reaching who you want to engage. Also, because print advertising is so versatile, you are able to create a unique message for each target audience.
Why MLive Media Group
1. Scarbrough Release 2, 2013.