In today’s digital marketing world we are inundated with stats and facts, trends and predictions. I think we are all fully aware of how many people are on Facebook (more than 1 billion). And how many people own smartphones (also more than 1 billion). And how many articles are posted on Wikipedia (more than 4.1 million articles in English). But, do you know how many 911 calls in NYC are attributed to butt-dialing? Or what Ringxiety is? Read on and you will. I present to you seven unusual marketing facts:
1. Butt-dialing accounted for almost 40 percent of all 911 calls in New York City in 2010 (source: Inquistr.com). That’s almost 4,000,000 accidental calls! What a pain in the …
2. Recognized phone disorders (source: CellPhoneBeat.com): Ringxiety is the belief that you hear your mobile phone ringing when it really isn’t. Similarly, Fauxcellarm is the feeling your mobile phone is vibrating in your pocket when it really isn’t. Frigensophobia is the fear that mobile phone usage is causing health problems. Nomophobia is the fear of being unable to use your mobile phone (due to dead battery, loss of signal, etc. …). Admitting that you have a problem is half the battle.
3. Approximately 350 million people suffer from Facebook Addiction Disorder (FAD). FAD is a condition defined by spending so much time on Facebook that the healthy balance of the individual’s life is affected (source: SocialTimes.com). Perhaps someone will invent a miracle drug cure for FAD sufferers. Of course when they do, the side effects will be worse.
4. Seven percent of Americans have never heard of Facebook
(source: BusinessesGrow.com). I don’t know what is more interesting here … the fact that 93 percent of Americans have heard of Facebook, which is pretty darn good brand awareness, or the fact that 7 percent of Americans must live under a rock.
5. Al Pacino’s face was on the original Facebook homepage (source: Mashable.com). Back in the days when Facebook was known as TheFacebook, the site’s homepage featured a man’s partly-obscured face. This man was known as the “Facebook Guy”. It was revealed in the book “The Facebook Effect” that the image is a manipulated photo of Al Pacino. Perhaps Zuckerberg took this image down because he didn’t want to say hello to Pacino’s little friend.
6. The first tweet ever was by Jack Dorsey, creator of Twitter, on March 21, 2006. It read: “Just setting up my twttr” (Source: DevilsWorkshop.org). The first tweet by Pope Benedict XVI (@Pontifex) was on December 12, 2012. It read: “Dear friends, I am pleased to get in touch with you through Twitter. Thank you for your generous response. I bless all of you from my heart.” (source: Twitter.com/Pontifex). It will be interesting to see how (or if) the Pope picks up on Twitter slang.
7. When Mark Zuckerberg was a kid, his mom referred to him by the nickname of Princely (source: The FW.com). Not sure why she did this. Not sure why he doesn’t go by this name still today.
So there you have it. I am not promising that you will now be a smarter digital media executive for having read this. But the next time you are at the local micro-brewery, debating with your colleagues what the next mobile app sensation will be, you can whip out some of these unusual digital marketing facts that are sure to amaze your friends (or maybe earn yourself a free beer). Cheers!