Positioning for Results Using
Search Engine Marketing
When a prospective customer uses a search engine to answer a question about how, what, where or which product, he or she is raising a hand, saying “I have a question!” Search Engine Marketing (SEM) is all about positioning your brand as the answer to the question.
71%
of consumers begin by using a search engine to discover new products and services
74% Reported
using search to compare or research a brand
Paid Search Ads
can increase purchase intent by up to 28%
Using Search to Generate Qualified Leads
Your search campaign should position you as the answer to the question being posed by your ideal customer. Whether that means paid placement, as in buying an ad in the top search results (a pay-per-click campaign), or SEO (adjusting your site content to naturally generate better rankings among search results), your campaign efforts require a watchful eye and a partner willing to make real-time changes to benefit your campaign.
READ A SUCCESS STORY HERE:
Search Results Guide Inventory Decisions
A Lawn and Garden client had been selling trellises online and in big box retail locations. These products performed satisfactorily in those retail locations, and the search volume around these items supported those sales. But with a quick review of the search volumes for “lattice,” we quickly discovered that the combined search quantities were three times that of “trellis.”
Our client had both the materials and the capabilities already in place to manufacture this product. With upcoming annual sales meetings, our client used our market research and data to help bolster their pitch for adding lattices to the repertoire of products carried by retailers and distributors.
When your ideal customers raise their hands to ask a question and you show up as a possible answer, they are more likely to choose you if they recognize your brand name. Branding your business through display and video will increase the success rate of being chosen as the answer when you appear in the search results.
OUR EXPERTISE
Real World Examples
Patient Acquisition Campaign Leads to 3 Facility Waitlist
Inspire Autism is growing the number of locations, and since the launch of our campaign, 3 locations have grown to waiting list status for patients.…
Elevate Reach with Experiential Marketing
Custom events offer a dynamic approach to marketing that enhances brand visibility, customer relationships, and can generate valuable content and leads.
Vaccination Awareness Still Relevant, Campaign grows engagement 27%
Despite audience fatigue and continued controversy on the subject of vaccination, Hackley prioritized vaccination as a priority message for its audience. They needed to ensure…
Industry insights
Blog Posts
The Treasure Map of Travel: How Keyword Search Volumes Guide Destination Marketing Success
Search Engine Marketing
Top keywords, in descending order, travelers are using to determine their 2024 travel destinations
Healthcare Data Revealed; Actionable Strategies Emerge
Search Engine Marketing
Free Downloads Included! New patient survey reveals channels trusted in choosing providers, practices or researching procedures; webinar unlocks marketshare by geography, specialty or procedure type.
Green Rush, Marketing Blues: Pain Points in Marketing Recreational Marijuana
Search Engine Marketing
The recreational marijuana market offers immense potential, but success hinges on understanding and addressing the unique challenges in its go-to-market strategies. By navigating the regulatory…
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