This campaign promotes ticket sales for a variety of Michigan State University sports. The In-Banner Video large expandable rec ad showcases video, social media connections, a real-time countdown to the start of hockey season and three calls to action for ticket sales, engaging the user with content. The homepage takeover gets the users attention by featuring the schedule, player photo and several calls to action. The sliding billboard and rectangle impressions complete the campaign by highlighting a number of additional sports, via copy, photos and specific logos.
Home page takeover: