Mackinac CVB needed responsive rich media that allowed users to fully plan their stay. Expandable desktop and mobile ads featured a photo slideshow promoting four major aspects of how visitors enjoy the island: nightlife, history, romance and outdoor activities. The ad included links to social media, travel guides and information on booking accommodation. The color palette incorporated the crisp blue water surrounding the island and the tone mimicked the relaxed feel of life on Mackinac.
To see these ads in action click each image below.