A national e-commerce garden center was experiencing slipping sales.  From 2013 to 2014, revenues were down overall by almost 18%.  In particular, five geographies were significantly diminished over the last 5 years of business.

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This particular case study shows what sales lifts can be achieved when search campaigns are combined with brand awareness display ads.  For the same reasons we don’t miss a friend we’ve never met, we might also shy away from clicking on a search result for a company with whom we are unfamiliar.  This increased familiarity showed real results.