As voters, it’s up to us to do our research and fact-check political ads before we believe them. And as advertisers, it’s our responsibility to follow the rules and ensure that our ads are truthful and transparent. We strive to advise our clients well and educating around advertising this subject matter.
We work with political advertisers regularly. These vary from cause and issue-based advertising, to candidate marketing. Our strategists support political advertising with media placement, such as
DISPLAY
SOCIAL MEDIA
INFLUENCER MARKETING
OTT
YOUTUBE
Our democracy deserves honesty, transparency, and fairness in all political advertising. There are several rules and regulations in place for political ads in the US. These include:
Disclaimers
Any public communication made by a political committee, including communications that do not expressly advocate the election or defeat of a clearly identified federal candidate or solicit a contribution, must display a disclaimer. The disclaimer must include a statement that the communication was not authorized by any candidate or candidate’s committee and must identify the person or organization that paid for the communication.
Truthful and accurate Claims
Political ads cannot make false or misleading claims. The Federal Trade Commission (FTC) has the authority to regulate advertising and can take action against deceptive or unfair practices.
Copyrighted Material
Political ads cannot use copyrighted material without permission.
These are just a few of the many rules and regulations that apply to political advertising. In addition to these, there are rules on broadcast media providing access for federal candidates to advertising time, in a fair manner. It’s important for candidates and their supporters to follow these regulations to ensure a fair and transparent election process.
If you are seeking a strategic marketing partner for your issues-based advertising or for a political candidate, please connect with us.
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The following Sources supported this writing but may also serve as beneficial to advertisers seeking information on the regulations for political advertising.
- https://www.fec.gov/help-candidates-and-committees/advertising-and-disclaimers/
- https://www.ftc.gov/tips-advice/business-center/guidance/advertising-marketing-internet-rules-road
- https://www.copyright.gov/help/faq/faq-politicalads.html
- https://www.fcc.gov/political-broadcast-candidates-guide
- https://www.fcc.gov/political-programming-obligations-broadcasters
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