Make Your Data Work for You
The Case for Business Intelligence
When used properly, your own customer relationship management (CRM) data is one of your most valuable assets. We use that to help you better understand who your existing customers are, their definable attributes and characteristics, what they’re buying, and why. Then we turn what we know of your best current customers, into more customers with their most desireable characteristics.
“Last Click” isn’t Always What to Measure
Some analytics focus on what happens at the point of purchase—the “last click.” But that’s just the tail end of an extended customer journey. Let us tie the entire consumer journey together, tracking all that provides insights to the consumer behavior along the way.
Reporting With Data you already Have
With the running of a few reports from your CRM, trends can rapidly become apparent. You might start with segments of the business by product, transaction size, or other factors. Inside each of these segments, your “best” clients can be easily determined. Understanding the characteristics of these individuals is what will make your marketing work better.
Site Conversions, Sales, or Traffic: Which is Most Important?
OUR EXPERTISE
Real World Examples
How a Free Search Audit Changed the Game for a Midwest University
Like many universities of its kind, Spring Arbor was looking for ways to bolster its student recruitment campaigns. While they were already utilizing multi-channel marketing…
Patient Acquisition Campaign Leads to 3 Facility Waitlist
Inspire Autism is growing the number of locations, and since the launch of our campaign, 3 locations have grown to waiting list status for patients.…
Elevate Reach with Experiential Marketing
Custom events offer a dynamic approach to marketing that enhances brand visibility, customer relationships, and can generate valuable content and leads.
Industry insights
Blog Posts
How Machine Learning and Thought Leadership Intersect for Healthcare
Analytics & Site Tracking
The post-cookie landscape is still evolving. Experiment, track results, and adapt your strategies for continued success in healthcare thought leadership.
The Evolution of Targeting for Marketers
Analytics & Site Tracking
Marketers and agencies are on the brink of a seismic shift in how they approach targeting and reaching their audience.
The Crumbling Cookie Jar: Embracing Contextual Targeting in a Cookieless Future
Analytics & Site Tracking
Unlike cookie-based targeting, which follows users around the web, contextual targeting focuses on the environments where ads appear.
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This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.
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