In Saginaw, Michigan, and The Saginaw News reach 64.6% of all adults every week, including 52.3% with a Sunday newspaper.1 Our readers have a median household income of $47,395, 8% higher than the surrounding population.2

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  1. Scarborough 2012, Release 2
  2. Scarborough, Release 1 Total Feb 2011-Jan 2012