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Michigan State University| Responsive Rich Media

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This campaign promotes ticket sales for a variety of Michigan State University sports. The In-Banner Video large expandable rec ad showcases video, social media connections, a real-time countdown to

Ad Spec – Landing Page

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Dimensions: 960×700
File Size: 400 kb Max
File Format: JPG
Animation: None

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG, or JPG format, and

Ad Spec – Pre/Postroll Video Unit

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File Format: MP4, FLV, MOV, WMV, etc.
Video Length: 15 Seconds Max Preroll – 30 Seconds Max Postroll – 200MB Max
Video Ads – Rich Media PointRoll ad
Thanks to the powerful

Ad Specs – Mobile Banner Unit

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Dimensions: 320×50
File Size: 40 kb Max
File Format: JPG, PNG, GIF
Animation: 15 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG,

Ad – Wide Skyscraper Unit

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Dimensions: 160×600
File Size: 40 kb
File Format: JPG, PNG, GIF, SWF
Animation: 15 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG,

Ad Spec – Half Page Unit

Dimensions: 300×600
File Size: 40 kb Max
File Format: JPG, PNG, GIF, SWF
Animation: 15 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF,

Ad Spec – Film Strip Unit

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Dimensions: 300×600
File Size: see detailed ad specs
File Format: FLA, PSD, AI, JPG, PNG, GIF, SWF
Animation: 15 Seconds Max

Filmstrip – Rich Media PointRoll ad
The Filmstrip ad is a 300×3000 canvas that combines

Ad Spec – Sidekick Unit

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Dimensions: 300×250, 300×600 or 970×250
File Size: see detailed ad specs
File Format: FLA, PSD, AI, JPG, PNG, GIF, SWF
Animation: 15 Seconds Max

Sidekick – Rich Media PointRoll ad
The Sidekick is a 2

Ad Spec – Expandable Half Page Unit

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Dimensions: 300×600 and 600×600
File Size: 40 kb Max (120 kb Polite)
File Format: JPG, PNG, GIF, SWF
Animation: 15 Seconds Max (Expands Left)

Static Ad Specifications
Ads must be 72 dpi, sized to

Ad Spec – Expandable Rectangle Unit

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Dimensions: 300×250 and 600×250
File Size: 40 kb Max (120 kb Polite)
File Format: JPG, PNG, GIF, SWF
Animation: 15 Seconds Max (Expands Left)

Static Ad Specifications
Ads must be 72 dpi, sized to

Ad Spec – Expandable Leaderboard Unit

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Dimensions: 728×90 and 728×360
File Size: 40 kb Max (120 kb Polite)
File Format: JPG, PNG, GIF, SWF
Animation: 15 Seconds Max (Expands Down)

Static Ad Specifications
Ads must be 72 dpi, sized to

Ad Spec – Mobile Rectangle Unit

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Dimensions: 300×250
File Size: 40 kb Max
File Format: JPG, PNG, GIF
Animation: 15 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG,

Ad Spec – Companion Half Page Unit

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Dimensions: 728×90 and 300×600
File Size: 40 kb Max
File Format: JPG, PNG, GIF, SWF
Animation: 15 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as

Ad Spec – Companion Rectangle Unit

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Dimensions: 728×90 and 300×250
File Size: 40 kb Max
File Format: JPG, PNG, GIF, SWF
Animation: 15 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as

Ad Spec – Sliding Billboard Unit

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Dimensions: 980×30 and 980×300
File Size: 40 kb and 90 kb Max
File Format: JPG, PNG, GIF, SWF
Animation: 5 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel

Ad Spec – Wallpaper Unit

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Dimensions: 1280×800
File Size: 100 kb Max
File Format: JPG, PNG, GIF
Animation: Not Available

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG, or

Ad Spec – Rectangle Unit

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Dimensions: 300×250
File Size: 40 kb Max
File Format: JPG, PNG, GIF, SWF
Animation: 15 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF,

Ad Spec – Corner Peel Unit

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Dimensions: 125×100 and 800×600
File Size: 40 kb and 200 kb Max
File Format: JPG, SWF
Animation: 5 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved

Ad Spec – Leaderboard Unit

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Dimensions: 728×90
File Size: 40 kb Max
File Format: JPG, PNG, GIF, SWF
Animation: 15 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF,