a TRUE campaign = success
How do you reach the full spectrum of purchase influencers when you only have a business relationship with one of them?
This client partner produces high quality, technologically advanced components used in the production of automobiles. Because of the very specific nature of their B2B buisness customer targeting was even more important. Find out how targeting, analytics and social media played a role in this highly successful campaign.
This is the epicenter where the success of this campaign started. By working with the client we were able to find companies nation-wide that they wanted to reach and targeted them around the location of their offices before the event started. This helped bring awareness to their product.
After talking with our client we were then able to find 3 major events happening across the nation where their influencers would be attending and engage them with targeted messages around a specific radius of each location.
After the event ended, we were able to follow each attendee that engaged with the campaign back to their home location and deliver re-messaging display ads to allow the conversation and brand awareness to keep the brand top-of-mind.