The Crumbling Cookie Jar: Embracing Contextual Targeting in a Cookieless Future
Unlike cookie-based targeting, which follows users around the web, contextual targeting focuses on the environments where ads appear.
Unlike cookie-based targeting, which follows users around the web, contextual targeting focuses on the environments where ads appear.
Top keywords, in descending order, travelers are using to determine their 2024 travel destinations
Free Downloads Included! New patient survey reveals channels trusted in choosing providers, practices or researching procedures; webinar unlocks marketshare by geography, specialty or [...]
Inspire Autism is growing the number of locations, and since the launch of our campaign, 3 locations have grown to waiting list status for patients.…
The recreational marijuana market offers immense potential, but success hinges on understanding and addressing the unique challenges in its go-to-market strategies. By navigating the [...]
To effectively reach these diverse audiences, travel marketers need to adopt targeted strategies.
Google Analytics 4 (GA4) emerged as the answer, focusing on what truly matters – engagement, events, goals, and, most importantly, conversions.
By prioritizing thumb-friendly experiences, clear content, and efficient performance, you'll create a seamless and engaging journey for users on any device, ensuring your digital display…
Discovery happens on mobile: 63% of product discoveries occur on smartphones (Think with Google, 2023). If you're not there, you're invisible.