In a recent study released by Chikita, data collected between September 21st and September 27th by the ad network showed that 24% of all searches done on Google either on desktop or mobile devices had local intent. Chikita established this percentage based “against its extensive database of local keywords and phrases (e.g. “near me,” “in Boston,” “around St. Louis,” etc.).” Chikita’s data collection showed that 29% of searches done on Bing and 25% on Yahoo had local intent.
This is a slight increase over the amount of searches with local intent that Google claimed were being done on PCs about two years ago. Additionally, in 2011, Google said that 40% of searches done on mobile devices had local intent and recently stated approximately 50% of all mobile searches being done had local intent.
Chikita also broke out the percentage of local searches coming from either desktop or mobile device. Their data shows that 16% of searches with local intent on Google were coming from mobile devices, while Bing saw 5% and Yahoo also saw 16% of their local searches coming from mobile devices.
With the continued explosion of mobile devices and data that shows browsers are using their devices to find information related to their immediate area, coupled with billions of searches being done on both mobile and desktop, the need for businesses, services, etc to be able to be found online is becoming critical. For businesses to take advantage of this search volume, they need to take two critical steps:
- Make sure their Google Local listing is claimed and optimized, and verify that Google has their business pinned in the correct place on Google Maps.
- Make sure that their website is mobile friendly, whether that be via a dedicated mobile version of the website or preferably have the website built in responsive design.
By taking these two critical steps, as part of an overall SEO campaign geared toward geo-targeted keywords, will help put a business in a much better position to be found in search by their local audience